Internal monitoring & evaluation program development
Internal research audits
IQ Customer Intelligence
Our Customer Intelligence research
Relational customer experience
Customer defection analysis
Customer loyalty, retention and advocacy analysis
Customer satisfaction surveys
Customer segmentation
Brand image and positioning
Message optimization
Attitude and usage Advertising concept testing
Competitor intelligence
Mystery shopping
IQ Communication Intelligence
Our Communications Intelligence research
Communication monitoring & evaluation
Communications strategy development
Consumer behaviour
Consumer perception & attitudes
Advertising concept testing
Index Assessment
CSR strategy development
CSR performance evaluation & monitoring
Internal & external key stakeholder reviews
IQ Product & Service Intelligence
Our Product & Service Intelligence research
New product & service concept testing
New product & service development
Pricing studies
Market segmentation
IQ can also offer:
An in-house film production capability providing clients with a marketing tool to bring insights to life (IQ is the only research agency in the GCC to have this offering).
In-house digital capability which expands our online and social media reach to a broad range of audiences.
Our strategic partnerships with field agencies across the GCC gives us access to 500+ bi-lingual interviewers and to an extensive database of target audiences
