Irish / Aussie hybrid with over 30 years experience in media, including the last 10 years in executive management. Kirby started his career at Channel 7 Adelaide and has since held positions at BBC, ITV, APTN, Channel 10 and SportsBrand TV. In 2004 he arrived in Qatar to head up a team of professionals producing films for the Doha Asian Games Organising Committee. Following the successful completion of this contract, he set up Resolution Films in 2007 and welcomed IQ into the Resolution Media Group in 2014.
His career spans more than 20 years working in the advertising, research, marketing and digital industries for such prestigious companies as Saatchi & Saatchi, Intel Corporation, Yahoo and most recently Founder and CEO of the Qatari Advertising Agency - Tripletwo. Simon's experience in senior management includes Strategic Planning, Market Research, Copywriting / Script Creation, Campaign Development, Media Planning, Brand Design and Advertising strategy.
Tracey is a founding partner of Intelligence Qatar and brings over 20 years of experience providing clients with research based strategic advice. Tracey has an unwavering passion for excellence and creativity. She believes that a strong cultural understanding, thorough and considered research that delivers genuine insights to a high quality standard is the only research worth doing.
Research Director / Head of Qualitative Research
Johanna has 18 years’ experience in market research both on the agency and client side. She is a passionate qualitative specialist, always searching for insights and striving to understand consumer underlying motivations, what is really driving their behaviours and attitudes? Johanna started her research career in Europe, working in London, then Paris, before moving to the Middle East in 2007. Her experience lies in the FMCG, banking, and tourism industries to name a few. She’s a true creative, always looking for ways to make reports come to life and ensuring the insights she brings to her clients are actionable, strategic and operational.
Ines is a Research Manager with extensive experience in sampling design, statistical analysis and evaluation and monitoring. She has proven experience in stakeholder management and has been the lead consultant on major government programs including the Global Entrepreneurship Monitor. She has a passion for numbers and in getting the detail right. She prides herself on delivering insights based on rigorous analysis processes and methods. Ines is bi-lingual and is fluent in English, Arabic and French
Senior Research Consultant
Seif is a Senior Research Consultant who has a passion for insight. A specialist in understanding consumer behavior, Seif uses science to harness the voice of the customer. An innovator and entrepreneur, Seif is focused on creating ideas and not just conversation. He is constantly looking at new approaches to creating innovative research products and services that will help our clients grow and achieve results. Seif is bi-lingual and is fluent in English and Arabic.
Gayle De Roma
Gayle is an experienced market researcher for over 18 years. While exposed to both quantitative and qualitative research disciplines, qualitative approach has always been Gayle’s passion as she enjoys the plethora of insights derived from the openness of consumers she interacts with. Her work experience includes ABS-CBN Broadcasting Corporation, San Miguel Corporation, the Bank of the Philippine Islands, GfK Custom Research and Millward Brown Firefly. With her passion and experience, she hopes to help clients as an adept market research specialist with an impeccable eye for insights – able to successfully piece up together the market puzzle for inquisitive marketers.
Juho has been involved in the market research field for 7 years, having built his expertise through various projects that cover Automobile, FMCG, Durable, Retail and Finance industries. He has vast experience in conducting both quantitative and qualitative research studies that include product/concept evaluation studies, brand tracking, market segmentation, brand positioning, new product development, customer service & pricing strategy, U&A, car clinics, ad effectiveness and many more. Some of the major clients that Juho has worked with include Hyundai, LG, Nike, AIA, Mercedes-Benz, Johnson & Johnson, Msheireb Properties and many more.
While successfully completing her undergraduate degree in engineering, Sherouk grew an interest in research. Before joining IQ, Sherouk had worked on research for Qatar University and Amiri International, honing her research skills and knowledge. At IQ she holds a key role in supporting research projects through fieldwork and project management. She is a reliable resource to IQ particularly when it comes to quality control, assurance and process mapping for large quantitative and qualitative studies. She has contributed positively to various projects in various fields including Banking, FMCGs and CSR.