Our Research

Informing policy

Market entry strategy-1

Client context

Healthcare demand in Qatar is rising due to shifting demographics, higher income, steady population growth and lifestyle changes which in turn have led to a corresponding increase in conditions like obesity, diabetes and cardiovascular diseases. Due to the increase in demand, it is anticipated that patients may need to wait for longer periods of time for appointments. Research was required to better understand what truly matters to patients about access to healthcare services and their expectations around wait times for appointments.

Our approach

The research consisted of a series of focus group discussions with patients including Qatari nationals and expatriates from Arab, Asian, Western and European nationalities.

Outcome

The intelligence from the research study provided strategic direction to inform policy on wait times for appointments and to ensure the policy was built on patient needs and expectations.

Informing policy
Informing policy
Informing policy
Informing policy